My1300 Numbers Australia

My1300 - Benefits

Capitalise on Your Advertising

Advertising can be one of the most exorbitant costs in any company. By using a custom number to promote your business in advertisements, customers will be able to remember your phone number far easier than if they had to remember a normal local rate number, allowing far better results for your money.

Picture this, you are driving down the highway at 100 km per hour and you pass a van advertising its pool cleaning services. You don’t have a pen or paper handy and find it impossible to remember 03 9456 1934 which is displayed. If only that cleaner had the word number like 1300 POOLCLEAN advertised, you would almost certainly have remembered the number.

Build Your Brand

Billions are spent each year in Australia on advertising, much of it to build a brand. Why? Brands build images and brands stick in people’s minds. What more effective, indeed, more cost effective method of building a brand is there than having your own custom numberUse your natural asset – you have a name, you have a business type, use one of those words to spark increased enquiries from your customers.

They didn’t invent the words pool clean, they don’t even own them, but they can make the words work for them.

Easier to remember

Listen to the radio tonight – advertisers everywhere are beginning to use custom numbers because they know it creates imagery and it sticks in the mind of the customer.

Word numbers are proven to have a far better retention rate with customers than normal random phone numbers. With a number that is easier to retain your business should experience an increase of calls equaling an increase in business!!

Most people, when looking for contact details for a company use either a printed directory or an online directory. By using a custom number customers are more likely to remember your number, meaning there is less chance of losing that customer to advertisements that stand out better than yours.

Better communication

By using a custom number in your advertising, customers are able to determine who you are and what it is that your company does. By advertising a custom number such as 1300 POOLCLEAN, it is pretty easy to derive that the owner of this number is a pool maintainer/cleaner.

Differentiate your business from your competitors

Custom numbers can help you to build your business and become a leader in your industry. They help build brand awareness, status and reputation in the market place. By using a custom number your business can look far more established, professional and best of all help you to increase market penetration.

Word of mouth promotion

Word of mouth is a great way to help in the promotion of your business. By using a custom number people are able to tell their friends and colleagues about the services that your company offers, and with a custom number that relates to your business your contact details are swiftly passed between friends.

Eliminate geographic boundaries

By using a custom number to promote your business, you automatically attract a larger client base. Customers are known to contact suppliers or businesses that operate in their local area. When you use a custom number you are no longer bound to the area you operate from as the phone word hides your location by not showing your area code.This can also help build a national presence in the market. Local call numbers generally only attract local customers.

Portability

Many businesses sooner or later either outgrow their current premises or simply move interstate. Unless the business moves into an area that is covered by the same local exchange they have to change their contact numbers, meaning reprinting of advertising materials, and usually the loss of some of its client base.

Custom numbers are totally transferable, meaning that you can pick up and leave any premise and never have to worry about changing your phone number!!